There is mobile phone in the market which is cheaper than the mobile cover, if you don’t believe me than read this – Freedom 251 Indeed is a product of Modi Government’s Make In India initiative and has earned round of applauds round the globe for its cheap price.
The Rs 251 phone has taken the technology world by storm. While there are both fans and sceptics of the Freedom 251, the lingering question is how Ringing Bells will manage to sell a full-feature smartphone at such a low price.
The phone is said to be a rebranded version of the Adcom Ikon 4 that is selling online for about Rs 4,000. Our quick calculation of the components of the Adcom Ikon 4 pegs the cost to at least Rs 2546 and Ringing Bells aims to sell their comparable phone for a tenth of the price. How will the company manage the feat? Or is it only a marketing gimmick?
In an interview with IBNLive, Ringing Bells president Ashok Chadha demystifies how his company seeks to achieve this seemingly unachievable feat of selling a phone at a mere Rs 251.
“We put in a lot of research and a lot of thought,” says Chadha.” Agreeing to our calculations on the component pricing, Chadha says that the general assumption would be to sell such a phone at Rs 2,300 or Rs 2,500. The idea of selling the phone at Rs 251 came to Chadha and his colleague Mohit Goel, a director at Ringing Bells, on a midnight stop at dhaba on the highway to Jhansi.
Ringing Bells, a little-know Noida-based company, has launched what it is calling India’s most affordable smartphone, but Freedom 251 might well be the cheapest smartphone in the world. Here’s what you need to know about the Freedom 251.
Click Next to read the specification of this unique phone…